A NEW PERSPECTIVE ON OUT-OF-HOME ADVERTISING PROVIDED BY MODERN TECHNOLOGIES
THE FIRST INDEPENDENT OOH AUDIENCE MEASUREMENT SYSTEM IN RUSSIA
people, not spaces
The key principle of RADAR is to turn away from studying advertising spaces in favour of the people that interact with them
Value
WHAT DO YOU GAIN FROM THIS?
  • Helps formulate a clear plan for an out-of-home (OOH) advertising campaign, accounting for the necessary outreach and the specific segments singled out among the target audiences
  • Day-by-day Cover Build UP for specific space groups
  • Advertising volume Cover Build Up for specific space groups
  • Accumulated coverage at different frequencies for a specific space or space group
SMART MEDIA PLANNING
DSP profile
USER-FRIENDLY INTERFACE FOR ADVERTISING CAMPAIGN MANAGEMENT IN REAL TIME
RADAR knows who is passing by a specific advertising structure in real time, which means that we will always display a perfectly targeted advertisement.
NARROW OOH TARGETING
RADAR can set up an offline-to-online retargeting in such systems as MyTarget, Yandex, Google and MediaDesk. We know how to find and return those customers who previously showed an interest in our products or similar ones.
OFFLINE-TO-ONLINE RETARGETING
RADAR's data scope and detail level make it possible to evaluate the completed advertising campaign right down to every single time the video ad was shown on a digital display.
ASSESSMENT OF CAMPAIGN EFFICIENCY
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to DSP profile
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Precision
BIG DATA AS A BASIS FOR TECHNOLOGY
Broad range of DPM
Data of telecom operators, data of mobile devices and geolocation services
  • Gender
  • Age
  • Income
  • Interests
  • Online behaviour
  • Location
SEGMENTATION FOR
FINDING THE RIGHT
AUDIENCE
A continuous stream of data
for any OOH DSP
DATA STREAMS FOR
PROGRAMMATIC ООН
Daily data updates across
the country
UP-TO-DATE DATA
EVERY DAY
Data of telecom operators,
data of mobile devices and geolocation services
Broad range of DPM
BIG DATA AS A BASIS
FOR TECHNOLOGY
Scale
INTERNATIONAL EXPERIENCE
Our tech partners:
90%
RADAR's technology has reached 90% of the Russian population and spans the entire country
COVERAGE: ALL OF RUSSIA
Our tech partners:
INTERNATIONAL EXPERIENCE
THE RADAR METHODOLOGY:
how we log AD contacts
  • The object's movement towards the advertising space
  • Adjustments for flow speed, depending on the type and format of the advertising structure
AUDIENCE KNOWLEDGE
  • A unified, one-of-a-kind advertising structure system: more than 300K throughout the country
  • A unique ID assigned to every surface: coordinates, type, size and position in relation to traffic flow
  • The target focuses on the segment of the visible surface (angle, radius)
    KNOWLEDGE OF THE ADVERTISING SPACE
    THIS COUNTS AS A CONTACT IN THE RADAR SYSTEM
    TEAM
    Founder of a group of tech companies in the field of advertising:
    • RADAR, the first independent measurement tool for OOH advertising
    • Digital Trading Desk — MEDIADESK
    • Advance, a smart programmatic solution for TV advertising

    Anna's expertise is built upon her experience in working at the largest global media holdings over a period of twenty years and on her profound knowledge of the specifics of the federal and regional advertising markets.
      20 years in the advertising market. Previously held top positions at two of Russia's largest OOH advertising operators. Creating and developing programmatic OOH procurement systems over the past two years.
        Co-Founder & CEO
        Anna Gorenkova
        Responsible for technology management and development at RADAR. Boasting past experience including heading the technological development, pricing and stock management division at Video International (currently knowns as NRA).
          Alexey Khaynovskiy
          Co-Founder, Technology Director
          Operations Director
          Mariya Kuznetsova
          Chief Data Scientist
          Nikolay Postnikov
          Involved in research and analytics projects in the advertising industry since 2011. Expert on BigData, programmatic OOH and AI. Winner of multiple competitions and awards in mathematics and analytics.
            Account manager
            Evgeniya Ponomaryova
            Successfully executing federal-scale campaigns in all types of media for over 10 years. Works on the advertising projects by the leading Russian and international advertisers.
              Head Systems Architect, Developer
              Dmitriy Kuzovkin
              A developer of high-load information systems with experience in the banking, investment and advertising sectors. IT project supervisor and contributor at AdTech since 2015.
                CONTACTS
                1 Marshal Zhukov Avenue, bld. 1, Moscow, Russia, 123308 (1Zhukov Business Centre)
                Address:
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